Film festival marketing

Audiences have an increasing appetite for video on demand (VOD) platforms, and there’s no going back. For film festivals, this means striking a balance between invaluable in-person events and a digital VOD extension, creating new hybrid festivals that appeal to wider audiences. But all the festival directors we spoke with were in agreement about one other thing: Marketing a hybrid festival from scratch was a challenge.

Of the global festivals we spoke with, all felt: - Challenged in marketing their hybrid format. - Like they hadn’t done enough to market their VOD platform. - That they were still trying to figure out a marketing plan for future festivals.

Film Festivals around the world are continuing to adapt their marketing strategies in a way that balances traditional methods and explores new and established avenues in the digital space to broaden their reach. From podcasts to radio, traditional PR to social media, and culinary partnership events that were used to accentuate the theme of the film, festivals are continuing to thrive by discovering new ways to connect to their audiences.

After dozens of discussions with festivals in every category and theme, you can download the strategies from your peers that will help you cut through the noise so that others may hear, see, and experience your voice.